by Alessandro Lorenzelli | Mar 2, 2021 | Customer loyalty, Deconstruct, Market research
We have heard about the circular economy since quite a while ago – first hints dated back to 1966, with a more structured and ‘palatable’ approach for modern people in 1996. Still… today the circular economy is on everyone’s agenda and part of high-end speeches...
by Alessandro Lorenzelli | Feb 5, 2021 | Customer loyalty, Deconstruct, Market research
WhatsApp sits on the first screen, the first row from the bottom on my mobile. Facebook is now relegated in the fourth screen, lost in between COVID-19 infection tracking app (which I use regularly, by the way!!), loyalty apps from railways and airways, Mastermind,...
by Alessandro Lorenzelli | Jan 14, 2021 | Customer loyalty, Deconstruct, Market research
Loyalty. ˈlȯi(-ə)l-tē is how you spell it according to the dictionary. That is dry, impersonal, meaningless in its definition of “the quality or state or an instance of being loyal”. Back to square one, what is that determines for anyone, in any situation ‘being...
