da Alessandro Lorenzelli | Gen 19, 2021 | Deconstruct
Just a couple of days and 2020 is over. With a sigh of relief for most of us, I believe. No need to remind anyone how we have spent the past months, let’s try to take another road, walk a different path. We have accumulated – taking Italy as an example –...
da Alessandro Lorenzelli | Gen 19, 2021 | Customer loyalty, Deconstruct, Market research
Loyalty. ˈlȯi(-ə)l-tē is how you spell it according to the dictionary. That is dry, impersonal, meaningless in its definition of “the quality or state or an instance of being loyal”. Back to square one, what is that determines for anyone, in any situation ‘being...
